About Barber’s Reserve

About Barber’s Reserve

Barber’s Reserve is FrankieVee’s Beard Butter Co.—a Texas men’s grooming brand created by a working barber who knows what beards and the skin beneath them need every day.

Our Standard

We make small-batch, butter-based beard care designed to soften coarse hair, ease dryness and itch, nourish skin, and turn a basic grooming routine into a premium fragrance experience.

Our signature beard butter begins with shea butter and combines Jamaican black castor, hemp seed, avocado, jojoba, apricot kernel, coconut, and rosehip oils for balanced conditioning.

Built for Beards. Crafted by a Barber.

Barbershop-quality care should be easy to use and fairly priced. That principle guides every formula, fragrance, and product we release.